I was invited to the unveiling of the latest campaign by Beauty, Brains and Breastfeeding last week at Lolo Dad’s at 6750. BBB is an organization that focuses on empowering women to breastfeed through information drives. This latest endeavor is in partnership with UNICEF.
Heading the organization as Director is Iza Abeja, and joining her for the campaign are UNICEF advocate for children Daphne Oseña-Paez and celebrity mom Patricia Bermudez-Hizon.
Iza breastfed her son Joaquin till he was six, and is still breastfeeding her daughter Amina, who is now four years old. Daphne breastfed all of her three daughters, Sophia, Lily and Stella, for at least 12 months. Patricia breastfed her sons Vicente and Paul, and told her how her husband Vince was her number one supporter during her breastfeeding journey.
The organization wants to emphasize the importance of support for breastfeeding in the workplace and also in the family, proper information and benefits about breastfeeding, and making people aware of the state of breastfeeding in the country.
We were able to sit down with these awesome women to talk about the campaign.
Of course we were there to see the unveiling of these:
There should already be a billboard as well on MIA Road in Pasay City, on the DILG Building on EDSA and one in Philcoa in Quezon City. More billboards are under negotiation and should be up soon.
I think this is a great campaign! The more mothers are empowered and informed about breastfeeding, then the better this world will become.
Have you seen the billboards? Tweet me a pic! Send me a tweet through @PaintersWifePH.